Slaygurl Fashion is committed to protecting your privacy and handling your personal data in a transparent and secure manner. This Privacy Policy explains how we collect, use, store, and share your information when you interact with our website and services, in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable U.S. state privacy laws.
We collect personal data that you provide directly to us, such as your name, email address, billing and shipping details, payment information, and any communications you send to us. We also collect information automatically when you visit our website, including IP address, device information, browser type, pages viewed, and browsing activity.
We process personal data only where we have a lawful basis to do so under UK GDPR, including to perform a contract, comply with legal obligations, pursue legitimate business interests, or where you have given your consent.
We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR) under the following lawful bases:
Performance of a contract (e.g., processing orders, payments, deliveries)
Legal obligations (e.g., accounting, tax, and regulatory compliance)
Legitimate interests (e.g., fraud prevention, website security, service improvement)
Consent, where required (e.g., marketing communications)
We use cookies and similar technologies to ensure our website functions properly, improve user experience, analyze site performance, and support marketing and advertising efforts. Some cookies are essential, while others help us understand how visitors interact with our site.
You can manage or disable cookies through your browser settings. Where required by law, we will request your consent before placing non-essential cookies on your device.
We use cookies and similar technologies that fall into the following categories:
Essential cookies – required for website functionality and checkout
Performance and analytics cookies – to understand site usage and improve performance
Marketing cookies – used only where applicable and permitted
Users may manage or disable non-essential cookies through their browser settings or any cookie consent tools provided on our website.
We may share your personal data with trusted third-party service providers who assist us in operating our business. These include payment processors, shipping carriers, website analytics providers, marketing and advertising partners, and ecommerce platform providers. Third parties are only given access to the data necessary to perform their services and are required to protect your information in compliance with applicable data protection laws.
Sharing personal information for advertising purposes based on your activity across different websites may be considered “selling,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws.
Depending on your location, you may have the right to:
Access the personal data we hold about you
Request correction or deletion of your personal data
Restrict or object to certain data processing activities
Withdraw consent where processing is based on consent
Opt out of the sale or sharing of personal data for targeted advertising (U.S. residents)
If you visit our website with the Global Privacy Control (GPC) signal enabled, we will treat this—where required by law—as a request to opt out of the sale or sharing of personal information for targeted advertising for that browser and device.
We take reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. Personal data is retained only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.
Some of our service providers (such as payment processors, analytics tools, or hosting services) may process data outside the United Kingdom or European Economic Area (EEA).
Where such transfers occur, we ensure appropriate safeguards are in place, including contractual protections and compliance with applicable data protection laws, to keep personal data secure.
Customers may receive marketing communications only where permitted by law.
You may unsubscribe from marketing emails at any time using the link provided in the email.
Opting out of marketing communications does not affect transactional or service-related messages such as order confirmations, shipping updates, or account notifications.
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
contact@slaygurlfashion.co.uk